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RABBIT AIR . Bio GS Air Purifier . 2012

The BIOGS 2.0 Air Purifier is one of the rare cases of Brazilian design made exclusively for the American market. The product features a clean, slightly curved design with well-defined edges that create a strong product identity and high emotional appeal. Its innovative interface, with a small remote control integrated into the product, allows the user to program the operation of the filter according to the user’s interest and needs. The icons were custom-designed and a graph composed of small bright dots indicates the level of each function, within the four stages of filtration and deodorization, in a simple and intuitive way.